Email Communications Summary - Interactions Tab

The Interactions tab on the Report Results panel on the Email Communications Summary screen is used to view the number of vehicle sales from Email messages based on the type of interaction that generated the sales, such as service appointments or sales campaigns.

Note - Gross profit information only displays on this tab if the View Gross Profit check box is selected on the Report Criteria panel.

To access the Interactions tab, select the Interactions tab on the Report Results panel on the Email Communications Summary screen.

The Engaged Customers By Interaction Type graph displays the percentage of customers who clicked links in Email messages for each type of interaction. Similarly, the Total Clicks By Interaction Type graph displays the percentage of clicked links in Email messages for each type of interaction. Hover the mouse cursor over a section of the graph to display a tooltip with the corresponding percentage.

The Email Engagement By Interaction Type graph displays the percentage of customers who clicked links in Email messages for each type of interaction. Hover the mouse cursor over a section of the graph to display a tooltip with the corresponding percentage.

In addition, the Average Gross Profit and Average Revenue By Interaction Type graph displays the average gross profit and revenue generated for vehicles sold for each interaction type. Hover the mouse cursor over a bar on the graph to display a tooltip with the average gross profit and revenue for the corresponding interaction type.

The following columns are available on the Interactions tab.

Interaction Group: The type of customer interaction associated with the Email message displays. Customer interactions occur when employees communicate with customers, such as during service appointments or sales campaigns.

Start Date: The date on which the sales campaign began displays.

Total Sent: The number of Email messages sent to customers during the entered date range displays.

Total Delivered: The number of Email messages received by customers during the entered date range displays.

Unique Opens: The number of times Email messages were opened by customers for the corresponding interaction type displays.

Open Rate: The percentage of Email messages sent during the entered date range which were opened by customers displays.

Total Clicks: The number of times customers clicked links in Email messages for the corresponding interaction type displays.

Unique Clicks: The number of links in Email messages for the corresponding interaction type displays.

Click Rate: The percentage of customers who clicked a link in an Email message for the corresponding interaction type displays.

Engaged Customers: (Link) The number of customers who clicked links in an Email message for the corresponding interaction group displays. Click this link to display the Detailed Results window, where details about the customers can be reviewed.

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